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The new law requires telemarketers to give customers the option to be added to the company’s do-not-call list at the outset of certain telemarketing calls.
By Forum Staff
Governor Kathy Hochul on Tuesday signed legislation to crack down on unwanted telemarketing calls. Legislation requires telemarketers to give customers the option to be added to the company’s do-not-call list at the outset of certain telemarketing calls. The new legislation will help to safeguard New Yorkers from continuous unwanted calls.
“We are dialing up our efforts to give New Yorkers a break from unsolicited telemarketing calls,” Hochul said. “For too long, New Yorkers have dealt with these nuisance calls, not knowing they can avoid these interactions by being added to a telemarketer’s do-not-call list. This new legislation will protect New Yorkers from receiving frustrating, unwanted calls by better providing information on do-not-call lists.”
Photo Courtesy of Marc Hermann/MTA
“This new legislation will protect New Yorkers from receiving frustrating, unwanted calls by better providing information on do-not-call lists,” Gov. Hochul said.
The new law requires telemarketers to give customers the option to be added to the company’s do-not-call list at the outset of certain telemarketing calls, right after the telemarketer’s name and solicitor’s name are provided. Under current law, telemarketers are required to inform individuals that they may request to be added to their company’s do-not-call list. However, consumers usually hang up before a telemarketer or recording has mentioned the do-not-call list, allowing telemarketers to continue calling them again and again. By giving consumers the do-not-call list information at the onset of telemarketing calls, this legislation will ensure that New Yorkers are protected from incessant, unwanted calls.
State Senator Jeremy Cooney added, “Since the frequency of nuisance calls continues to rise, we are going further to safeguard New Yorkers from continuous unwanted calls. For too long telemarketers have taken advantage of the opportunity to bury no-call list sign up options at the end of scripts; that stops now.
